These kinds of products could be used to replace heavier and more expensive fibreglass composites that also carry a much denser greenhouse gas load. Mark Myrowich, the owner of Erosion Control Blankets (ECB) has been subjected to McKay's prodding for some time.
He's about to take the bait.
"My entrepreneurial senses tell me this is the time to really start looking at this and get this thing going from the supply side," said Myrowich.