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Miraculins Launches New Canadian Web Site for PreVu®

June 6, 2012
Author: Miraculins Inc.

Miraculins Inc., a medical diagnostic company focused on acquiring, developing and commercializing diagnostic tests and risk assessment technologies for unmet clinical needs, announced the launch of a new Canadian web site for its PreVu® Non-Invasive Skin Cholesterol Point of Care (POC) Test at www.prevu.com.

The new web site has been designed to provide comprehensive information on the science of skin cholesterol, and the PreVu technology designed to measure this new biomarker for risk of coronary artery disease (CAD). The site has been divided into two separate information areas; a comprehensive scientific and medical section for Healthcare Professionals and a general overview section for Public/Consumers who may be candidates for the PreVu POC Test.

“The launch of this new web site represents a significant step in the introduction of the PreVu POC Test to both the Canadian medical community and the general public at large,” said Paul Moreau, Vice President of Sales and Marketing for Miraculins Inc.

“For the first time since we acquired PreVu, we will have a centralized online platform where stakeholders will have ongoing access to product information and clinical data, and where we can continuously showcase the technology in a consistent manner.”

The new PreVu web site includes:
• extensive presentations of clinical data covering the research and studies that have established the strong association between elevated skin cholesterol levels and coronary artery disease, as measured by treadmill stress testing, coronary angiography, coronary calcium, carotid artery thickening and carotid artery plaque;
• detailed technical information about the PreVu POC Test and technology components, including the PreVu Handheld Spectrophotometer and the PreVu Test Reagent Kit;
• comprehensive step-by-step walk-throughs of how the PreVu POC Test is conducted, including video presentations;
• a specialized self-study and proficiency qualification system for PreVu Test Operators across the country, facilitating streamlined clinical training; and
• clear directions for PreVu product ordering and accessing PreVu Customer Service and Support.
The new web site has been specifically designed for the English Canadian marketplace, with a mirror site in the French language currently under development. Similarly, web sites for additional markets such as the U.S. and European Union are under development and will reflect differences in language and presentation, given that indications for use vary across regulatory jurisdictions.

About the PreVu Non-Invasive Skin Cholesterol Test

Skin cholesterol is the cholesterol that has been deposited and diffused into tissue, as opposed to freely circulating in the bloodstream, and has been shown in clinical trials to be strongly associated with significant CAD as measured by treadmill stress testing, coronary angiography, coronary calcium, carotid artery thickening and carotid artery plaque. The PreVu POC Test is completely painless, non-invasive, involves no blood draw or needles, requires no overnight fasting and involves no handling of potentially hazardous biomaterials. It has been developed to provide new and additive information about CAD risk that is independent of traditional risk factors, such as blood cholesterol, to help physicians more effectively assess their patients’ risk. The test is conducted on the palm of the hand in less than 5 minutes with results being immediately available.

About Miraculins Inc.

Miraculins is a medical diagnostic development company focused on acquiring, developing and commercializing non-invasive tests for unmet clinical needs. The Company’s business model is centered on acquiring, developing and commercializing diagnostic tests and risk assessment technologies in areas where there are unmet clinical needs. Once Miraculins has acquired or advanced its technology through the development stages, the Company leverages partnerships with large diagnostic companies, reference laboratories and distribution partners for final commercialization and marketing of its technologies. Of greatest interest to the Company, are diagnostic and risk assessment technologies after the completion of discovery stage research and biomarker identification, thereby requiring additional expertise and resources for development into commercialized assays. A significant number of promising diagnostic opportunities remain un-commercialized because of the sizable gap between the discovery stage, when research institutions are typically involved, and the commercialization stage, when the larger commercial enterprises become interested. Miraculins has direct experience in bridging this gap. The Company’s Management team and Board of Directors have a valuable mix of industry, business development, operations, fund raising and scientific/corporate development experience.

For more information, please contact:

Christopher J. Moreau
President and CEO
Miraculins Inc.
Ph: 204-477-7599
Fax: 204-453-1546
 

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“The launch of this new web site represents a significant step in the introduction of the PreVu POC Test to both the Canadian medical community and the general public at large.” -Paul Moreau, Vice President of Sales and Marketing for Miraculins Inc.